Cryptohunt – iterative product building for early-stage startups

“We were initially building a Yelp for cryptocurrencies’ We wanted each crypto project itexplained in an approachable way, with user discussions in the comments. Basically, we aimed to form a community around cryptocurrencies. But we tested the idea and our users were not excited about our approach. People need basics, and a detailed guide to crypto investing that will enable them to enter the market.”

Cryptohunt was looking for a bespoke software development company that would support them in the process of building a product that fits the needs of the market in an agile way. This included fast runs of MVP development, evaluating the product with prospective customers, and juggling priorities to deliver the best-fitting version as soon as possible.

“In an early stage company with little to no market fit, everything is an idea. An idea is basically all we have and we are forging our way to market. Our primary objective is to learn. A part of the learning process is to deliver a product that does not fit the market and scrap it later. If we know we will scrap four out of five MVPs we need to have them as fast and cheap as possible. That’s the early-stage startup DNA that many development companies have no idea about.”

Delivering a reliable MVP in a way that fits the needs of the crypto-oriented startup, as well as doing it while keeping a high standard of technical excellence, was the key challenge Cryptohunt faced at that time. That’s why Tooploox was chosen as a tech partner responsible for the development.