We evaluate the innovative ideas of startups and market leaders to ensure their market fit, mitigating early risks and reducing costs in developing the final product.
Product Discovery
What is the product discovery process, and when do you need it?
Product Discovery describes the iterative process of reducing uncertainties around a problem or idea to ensure the right product is built for the right audience.
We combine the Design Thinking philosophy with the Lean Startup and Design Sprint approach to validate ideas and verify problems before implementation. Depending on the outcomes and your primary business goals, we will tailor our process to your specific needs.
Why build your product with Tooploox?
Whether you have just written down a fresh idea on a napkin or have already gone live with your product, whether you are a startup or a mature business, we can provide you with high-quality cooperation to take your product to the next level. Forming long-term partnerships based on mutual trust and professionalism is how we operate.
We don’t ask ourselves if we want to help you; we ask how we can.
Reduce the risk while launching a new product
Validation of your idea is crucial to building a successful product. Together, we will discover who your potential customer is, if your product addresses their needs or solves their problems, and if the proposed solution can be built in a more efficient and scalable way. Based on the new findings, there’s always a possibility for a pivot — and being your partner, we’re comfortable addressing this as well.
Align your team around what you build
Thanks to the product discovery process, you and the Tooploox team will have a better understanding of your product’s idea and its complexity. This enables accurate estimations and makes planning a better scope of work easier, aligned with time and budget, with the value proposition ensured. And all of this decreases development costs.
Reduce development cost and time-to-market
User research, together with early idea verification, helps to assess which of them reflect actual user and market needs, which are unnecessary, and which might be shelved for later stages. Thanks to methods of quick validation, such as rapid prototyping and user testing, redundant coding and development can be avoided, saving time and money.
Attract Investors
With confidence about your product business goals, MVP, prototypes, and market and user research, you will have more evidence of product validation to show investors your readiness and preparation to arrive on the market.
Our Product Discovery Methods
We believe that building great products always begins with discovering and understanding our clients’ ideas and their customers’ needs. Each project and product is unique, and so is our approach, as there’s no one right way to do everything. We create custom Product Discovery processes using our expertise and experience and a multitude of methods and tools.
Design Thinking
To conquer the market, you need to spot the challenges your product might face. Tooploox’s expert team discovers them and uses the Design Thinking Process to fully understand your product’s users, challenge assumptions, redefine problems, and generate innovative solutions to prototype and test. Hence, the product truly reflects users’ needs.
Opportunity Solution Tree
With our team, you can visualize your path to the success of your product. We use the Opportunity Solution Tree, a visual framework designed to help product teams focus on outcomes and explore various opportunities and potential solutions to guide them toward the best possible path.
Design Sprint
To reduce risk while bringing new products to the market, we work in Design Sprints — a time-constrained process using design thinking. Thanks to this approach, we can quickly test assumptions and always keep an eye on what’s the most important at this particular time.
Assumption Mapping
Behind every great project stands many assumptions — some of them are well-known, and some are unconscious. By prioritizing these assumptions and looking at their possible consequences, our team can get a better idea of the risks, uncertainties, and alternative scenarios. This practice helps drive better decision-making, finds hidden biases, and develops more robust strategies.
Value Proposition Canvas
To make sure you fully understand your customers and that your product will be the best fit to their needs and values, we will work with you using the Value Proposition Canvas framework.
Product Experiments
As experts, we know very well that prototyping, testing, and user interviews are crucial for product development. Experiments on products are often the best way to get new information and an obligatory element to make you confident about what you want to build.
Our Product Discovery Process
From extensive workshops to interactive prototypes, we provide you with a whole custom process to be sure that your idea outshines the rest and will amaze investors and customers alike.
Define the challenge
During work with clients, we always focused on trust and comprehension. We want to make sure we have a common understanding of your vision and goals.
Market research
To see the full complexity of your product, we will dive deep into the market, discovering your competition, industry, and users.
Expert and user interviews
Your goals and your users are always the center of our attention. We want to know them – their expectations, struggles, and desires. With all this information, we can be sure your product will meet their exact needs.
Ideation workshops
To spark innovation, we create dedicated sessions for developing new ideas. Equipped with data from thorough user research and having a clear understanding of a problem, we focus solely on users and try to come up with as many ideas as possible to make the experience seamless.
Prototyping
We believe in an iterative approach – we are sure that testing different solutions and visions is the best way to create a perfect product. Moreover, prototyping saves a lot of money and your team’s time.
User testing
The best way to determine if a product meets users’ needs is to ask them. As a company with a user-centric approach, this method is the most effective.
MVP estimation
The product Discovery Process is the first step to building a market-fit product. At Tooploox, we always think holistically, and with experts from various fields, we not only estimate MVP but also build and develop it for and in the future.